READ TIME: 5 MINUTES

Welcome back, Renaissance man 👋 .

Ever felt like you're on an endless mission for that one "magic" product that'll explode your dropshipping business? Yeah, I've been there for years. That path will not lead where you think it does.

TODAY, AT A GLANCE

• THE "ONE MAGIC WINNING PRODUCT" THEORY

• THE POTENTIAL OF AUDIENCE MASS PRODUCTS.

• A STEP-BY-STEP SYSTEM TO ENTER THE EU MARKETS.

THE “ONE MAGIC WINNING PRODUCT” THEORY.

Avoid the "One magic winning product" Theory: This is BS. Are you looking for a sustainable business to finance your life for a few years? Or do you want to be a one-hit wonder and disappear again?

Everybody tells you you need that big product and are done in life. It is lying to your face, and I can guarantee they do not live off DS profits for more than a few weeks.

Of course, you will find winners; the big-scale numbers come from unique products. But you need to find suitable products constantly!

FOCUS ON THIS:

• Broad audiences: you need to focus on a category that includes a huge portion of persons in an audience, Especially in EU DS, because you do not have too many people per country.

• Push Marketing: The category needs to be general; you should be able to promote the products within this Category through push marketing (FB ADS).

This means your customers do not look for a product but need it (want to have it) the second it is shown.

• Variety of products: You need to have thousands of variants of products in that category.

In the best case, your customers want more and more of that category, although it may not even be needed.

• Selling price: Last but not least, the selling price range should be 24.99 - 99.99 EUR

OFF TOPIC: EUROPEANS are slightly less price sensitive than Americans; this is good for you because you can charge more for the same products. Usually, we never sell anything under 34.99.

Take your US price level and do this with the selling price for the following countries: DE +5%, NL +5%, FR 0%, SW +10-15%, NO +5-10%, PL 0%.

WHY THIS STRATEGY WINS:

Our approach goes against traditional dropshipping wisdom, which often focuses on finding that one winning product. We would instead shift the focus towards developing a 'winning category'’ ensuring we have continuous growth and the ability to scale wisely.

Chasing after that "one winning product" is a colossal setup; don't fall into that trap if you dream of a long-term business that will finance your life.

Again, you might come across a few winners here and there. But that's not a way of living, continuously chasing that one winning product. You should focus on products that appeal to a broad audience, especially if you're selling in the EU markets.

THE POTENTIAL OF AUDIENCE MASS PRODUCTS:

You should focus on mass-appeal categories such as clothes, shoes, accessories, beauty wellness, home, gardening, and sports products.

There are no other categories in which you have this endless buying power and this huge possibility to scale! At the end of the day. It is about the absolute number in DS; I don't care about relative numbers. I am interested in that absolute profit number!

HERE IS THE PLAN:

• Begin testing: Test the products in one of your EU markets (we always start testing in NL).

Do this with existing creatives; it is no rocket science; copy everything, translate it, put it in the Dutch store, and take the existing creatives as ads.

• Scale Horizontally: Put the product the same way into all your other EU stores (Horizontal scaling) and let the product run in every profitable country.

• Refresh creatives: Create new creatives for the products by taking existing ones.

Create collages, change backgrounds, do slide shows, etc. (We use Canva), and create a new Campaign on FB with the new creatives and see what happens.

SCALING ACROSS EUROPE:

• Try to find similar products, like the one you have.

Again, no rocket science: Use ALI picture search to find new colors and similar products from ALI.

Let’s say your first winner was a shoe for men, then try the same for winter jackets, jeans for men, etc, and build a different winning product matrix.

Repeat steps by building a team to test more products than everybody else; we do at least 100 products a week!