READ TIME: 5 MINUTES

Welcome back, Renaissance man 👋 .

First, I am thrilled that we have reached over 500+ subscribers within just one month! This is a testament to how amazing and engaged this community is, and I am honored to be a part of it.

Today, I want to share our powerful insights about setting up a bulletproof FB structure to keep your ads running for life.

TODAY, AT A GLANCE

• Facebook Ad Challenges: Navigating Bans, Blocks, Solutions

• Surviving Facebook: Overcoming Bans, Strategy, Resilience

• IOS 14 Solutions: Accurate Tracking, Improved Performance, Enhanced Matching

• Understanding the FB structure: Asset Management, Risk Mitigation, Strategic Setup

• Building a bulletproof structure: Strategic Profiles, Risk Management, Agency Collaboration

• FB strategy options: Self-Setup, Agency, Efficiency

• Agency add accounts: Reliable, Compliant, Unlimited, Secure, Exclusive Access

FACEBOOK CHALLENGES.

If you are doing FB ADS,

You know that FB can be quite a headache sometimes.

Always when things seem to go well for you.

Your store is doing great numbers.

FB decides to fuck it up.

Your add account gets blocked…

Your pages are getting restricted…

Your profiles are getting disabled...

And if you haven’t been into this dropshipping space for too long.

I know how difficult it can be to figure out FB to make it work independently.

I was in the same shoes as you; I had nobody to teach me anything about this stuff.

But as you are part of this community, I’m willing to share my knowledge for free so you can keep running.

But first.

Let’s explain what is causing all these bans & blocks.

SURVIVING FACEBOOK.

Yeah literally, 

I remember when FB was not a headache, and not many people were dropshipping.

BUT THINGS CHANGED,

Many new, inexperienced drop shippers handled their business as a side hustle to make money quickly.

So what happened?

Facebook banned dropshippers due to harmful dropshipping products, such as quality issues.

Product images that don’t match your photo

Dropshippers selling illegal products

False claims and promises…

All are resulting in negative user feedback.

With FB running on their AI algorithm, they can easily pick us dropshippers.

If you are still doing small numbers, you will face these problems later.

However, once you finally hit those $3k+ days,

You will see your first page bans

You will experience your first add account blocks.

In the end, we are all screwed at some point if we want to scale our business with FB.

And there is nothing we can change about that, as the damage has been done already.

BUT… There are some workarounds!

We’ve been running on FB for the past 2 years without any issues simply because we have our whole infrastructure in place.

UNDERSTANDING THE FB STRUCTURE.

So basically, with “infrastructure,” we refer to your FB assets.

Your FB assets are your FB profile, FB Page, pixels, add accounts and business managers.

It’s important to know that running on a standard setup with only 1 business manager will get you in trouble.

How?

Well... Because your assets are all connected to this business manager, It works as a virus.

Does your page get restricted?

Your profile will most likely get restricted as well.

The same goes for your other assets.

Some are more vulnerable than others.

If your page goes down, it won’t affect your add account or business manager for the first few times.

BUT.

When you keep getting restrictions,

there is a high chance you will lose your entire add account and business manager.

Making it unable to use it anymore.

And trust me, you’re fucked then.

Because you can not access all the data anymore, and start over from scratch again.

We need to build an infrastructure to prevent this if something gets restricted.

Your other FB assets won’t be affected by that restriction.

BUILDING A BULLETPROOF STRUCTURE.

Nobody is teaching you this, but it is one of the critical factors in keeping your stores running.

Let’s not waste any more time and go straight into the details.

TWO BM’S

1/ You should get two BMS with 2 different profiles: 1 BM with your “Real profile” you are running ads in (The ad accounts are inside this BM)

The second BM Has another profile (Same computer, just another browser). We call this the Offshore BM.

OFFSHORE BM

2/ Now, create pages in the Offshore BM and share only the employee rights of these pages to the Other BM in which you are running ads. Do That for every page.

You will run your ads in your ad account in the first BM, and the pages are redirected from the second BM.

YOU’RE NOT FINISHED YET…

3/ Get a second OFF Shore profile in the first BM (Now you have three profiles active on the same computer, just three different browsers).

From now on, you will change the pages with this third profile when your pages are restricted. This third profile will be restricted after doing so for 3-4x.

Your ads will continue running forever, your first and second profiles won’t be disabled,

and your first and second BM won’t be disabled; you need to get a third profile every Few days!

THE MOST IMPORTANT PART…

4/ If you are using the created add accounts from your own First BM, the add accounts and the first BM will also be disabled; you need to get additional ad accounts from Agencies sharing the add accounts into your first BM with Employee rights.

So you are not using the created add accounts on the first BM, so your BM is kept safe.

FB Then doesn’t know what to disable as the responsibilities are always moving forward!

We have done that for 2 years now!

SUMMING UP.

You need 3 Profiles, 2 Business managers, and shared agency ad accounts, and there are considerable differences in the agency accounts; for most of them, the add account still gets disabled.

The last time we looked back was when we started using this structure.

Something gets disabled?

We can replace it within seconds without losing essential assets such as our add accounts.

FB STRATEGY OPTIONS.

Now, you probably do not have all the FB assets, and you definitely can not create them yourself unless you have a whole multiproxy structure without your created assets being linked to your IP address.

Besides, you will also need to ask friends and family, etc., for their accounts which sucks.

However, there are some other workarounds you can do.

FB ASSET RESELLER

1/ If you buy this whole setup, buy yourself from an FB assets reseller.

Remember that this structure will take some upfront $$$ to have in place. Some assets are expensive, such as 1 business manager can cost you already $200 to $400, depending on what type of Business manager you will buy.

And agency ad accounts can cost you around $100 to $200, depending on their spending limits.

Also, you have to replace everything yourself if something gets disabled. You will need to set up a Proxy network of different browsers because each asset can not be connected or linked to another asset, so FB cannot recognize it, as explained above.

FB AGENCIES.

2/ Working with an FB agency that will handle the structure and replace anything if something gets disabled.

You can work with an FB agency that will handle everything for you. From setup to replacement, 24/7 support is available if you face any problems, 

including unlimited spent add accounts.

This will cost you only around $200 a month for the setup, and additionally, you will pay a 5% top-up fee for your ad spend.

For us, FB agencies were the way to go. I wouldn’t say I like wasting time on pointless things and getting stressed about something not working and needing to be replaced.